Nominated 2020 Mar 5

Acura: Beat That

Active Theory USA

Acura: Beat That website

ABOUT: Six cars. Six levels. Six gaming eras. Can you Beat That? Find out in Acura's all-new racing game, playable on both mobile and desktop.

COLLABORATORS MullenLowe US

TAGS: animated, fullscreen, WebGL

CATEGORY: other

Public Awards
  • UI Design
    8.25 20/20V
  • UX Design
    8.04 20/20V
  • Innovation
    8.28 20/20V
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Final Judges' Scores
  • 10
    Vitali Zahharov

    Vitali Zahharov

    Visual Storyteller
    • UI 10
    • UX 10
    • INN 10
  • 9.33
    Miro Kirov

    Miro Kirov

    Experience Design Lead
    • UI 9
    • UX 9
    • INN 10
  • 9
    Miguel Franco

    Miguel Franco

    Digital Creative Director
    • UI 9
    • UX 9
    • INN 9
  • 9
    Romain Prache

    Romain Prache

    Lead Creative Technologist
    • UI 9
    • UX 9
    • INN 9
  • 8.83
    Gianluca Cosetta

    Gianluca Cosetta

    Head of Design & Partner
    • UI 9
    • UX 8.5
    • INN 9
  • 8.5
    Giampiero Cruceli

    Giampiero Cruceli

    Digital Art Director / Designer
    • UI 8.5
    • UX 8
    • INN 9
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