Judging an international design competition is no easy task. It takes a special kind of person that is willing to give their time and experience for the betterment of the industry.
It's time to shine a spotlight on these special individuals and dig a little deeper to see what makes them tick. Therefore, on behalf of the CSSDA founders and crew, please enjoy the following interview with one of our esteemed judging panel members.
Snorre is a Creative at T/A POL. He has 9+ years of experience as an award winning Art director in agencies like Naked and Saatchi & Saatchi.
1. When and what was your first ever computer? Can you remember the spec?
I grew up with a computer engineer as a father, so I've had computers around the house since before I could walk. Not sure what the first one was, but I know my dad got tired of me chewing on the floppys. The first one I ever got for myself was in the mid 90's. It still had a floppy drive, but the disks were considerably smaller.
2. When and what was the first website you were involved in designing/developing? Which elements of the project did you do? Can you remember the 'cutting edge' tech used at the time? How did the site turn out and what did this experience teach you?
The first site I can remember doing was a telecoms campaign. I've always been in some form of advertising agency. As an art director not much has changed in terms of my role in things. Idea and visual concept for sure. As far as tech goes, it was in the early days of mms messages. You could send friends video-alerts from celebrities, from the site to their phones. Hello future. The site turned out ok, but visually it left a lot to be desired. In terms of learning, I suppose it would be understanding that not every idea was easily implemented at the time.
3. Which project has been most rewarding for you over the course of your career and why?
Several. But they're all something where the clients' needs and my own beliefs came together. Most recently it's been our work with the Rainforest Fund. Gathering 100000 rainforest protectors to go door to door all over the country, collecting donations to save the rainforest. I for one do not want to be part of the generation that tore down the homes of 280 million people, and let 80% of the World's wildlife go extinct.
4. What career advice would you give to yourself if you could send a 'temporal text' 5 - 10 years into the past?
It's not a race. Take your time to enjoy what you do.
5. Better still, if you had your own hot tub time machine, what time period would you travel to and why?
Wouldn't mess with time travelling.
1. What are your favourite aspects about working in design?
I've always been visually oriented, so my job is my hobby. Getting to explore new ideas and visual directions on every project is my favourite aspect.
2. What are your favourite design tools, sites, fonts and resources right now?
That would depend on the task at hand.
3. What are your favorite devices right now from mobile to desktop?
I don't have a favourite for ideas or design work. But personally it's my phone.
4. Which 3 cities would be your favorite to open an office in and why?
- Oslo. For its great food, culture and public transportation.
- Amsterdam. For its creative community, house boats and beer.
- Copenhagen. Because I don't really know a lot of agencies there, and that is strange (therefore perhaps an opportunity).
5. What is your favorite activity outside of work?
Netflix and chill.
1. How do you stay motivated?
Whenever I see an idea or visual concept, thinking "I wish I'd thought of that". My motivation comes from all the stuff I haven't tried yet.
2. Do you have a good life/work balance? Could it be improved? If so how?
No complaints or regrets. We're a very well structured agency, so we all get to live quite well balanced lives.
3. Do you have any career advice for young designers and developers?
The same thing I would tell myself. It's not a race. Take your time to enjoy what you do.
4. How do you keep up with the latest trends & tech?
There are people who are much more up to date than I am at any given time. I look into trends both in tech and visual for specific ideas and projects. Other than that, like everyone else, I get my daily dose from the myriad of sites, shares and tweets my peers provide.
5. If money was abolished and nobody needed to work anymore, what would you do with your life?
Sounds horrible. I'd most likely draw more, take up painting again. Build stuff. I should do those things anyway actually. If nothing else, this question at least reminded me of that.
Versus: In your opinion...
1. Are great designers born Vs. made by experience?
Anyone can learn the tools and become an ok designer. But only a few can become great ones. As to the science behind that, I'll leave the rest of the answer to someone who actually knows what they're talking about.
2. Is the best long term goal to be a founder Vs. freelance Vs. fulltime job?
3. iPhone 6s vs Samsung S6 vs other?
I like my iPhone6s. I have no particular opinions about the others.
4. Printed book vs eBook?
Printed, no question. I like books for their paper, tactility, smell and looks. eBooks aren't to be considered actual books in my opinion.
5. Star Trek vs Star Wars?
Thanks for your time. Any last words?
Always have some kind of charity or cause on your client list. There are plenty who need help, and it's a great way to spend any hours you have to spare.