Intro / Career
I've always viewed front-end development and design as a way to create art, and working in the advertising industry provides an opportunity to work on projects that blur the line between a website and a multimedia experience.
Projects / Workflow
At Active Theory we begin the creative process by thinking about animation and interaction first. We very rarely design projects using static states or layouts without thinking about the transitions between those states. We rely very heavily on using prototypes to communicate with our clients how the end product may function. Often, we're coming up with a solution that is technically advanced and pushing the browser to its limit so we have to do a lot of testing with prototypes before we can even begin building the project.
Tips / Tricks / Tools
CodePen is my favourite place to hang out on the web because it is an endless supply of inspiration. As developers, it can be easy to get caught up in the idea that our code has to be practical or useful but so many people are making things on CodePen just for fun. I love the potential for artistic expression that coding in the browser provides.
Life / Work / Balance
I think the most crucial part of producing quality creative work is taking care of your mental and physical health. Exercise and eating well is extremely important to me. I am blessed enough to live on the beach and spending time outside in the sun with the people I care about is just as important as any of the work I do online.