Emmanuel Cruellas

Emmanuel Cruellas

Design is like a piece of fruit to me. It's sweet, refreshing and good for my health. Nothing excites me more than that. It animates my soul and provides me emotions that I cannot explain.

Design and Interactivity have always appealed to me. I've always been fascinated by road labels, typography, colors and technology. When I was a teenager, I collected business cards, music instruments, mobile phones and other technological objects.

Music was in the center of my life and I was composing a lot of songs. One day, I came across a great band that I really wanted to be a part of. They didn't need another musician so I decided to help them communicate. That's how I designed my first website. All the things that I had learned in music really helped me to enter the world of digital communication. Shadings, foreground, backgrounds, emotions, designing a great website is exactly the same thing as creating a nice song.

I moved to Paris for my first job in an agency. Money was good, but I couldn't stand the fact that I didn't have the last word on my creations. This is the reason why I decided to become a freelance Art Director & Motion Designer.

After five years of successful collaborations working for nice agencies like Fred & Farid, 84.Paris and Unit9, I was frustrated by the fact that I didn't handle every step of the website building process, so I decided to start my own company. I had the chance to meet an excellent business & creative partner, my wife. After several months together a brilliant creative developer joined us and I feel like that was the moment when Bonhomme was born.

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