Design Stories is back! In the first edition for 2016, we play the part of a fly on the wall during the brand meetings of 9 agencies that have some of the coolest brand names in the world. For some of our distinguished guests the perfect name came with synchronicity while for others it required much more determination, research and lateral thinking. We knew the topic would be interesting but we never expected such a diverse range of responses!

Please enjoy this bite-sized "behind the scenes" look at how and why 9 particluarly cool agency names came into existence.